Nico Ward Thoughts on design, technology, and building things. The mental game /blog/the-mental-game 2026-06-24 Of all the great challenges that pave a founder’s journey, perhaps the toughest of all is learning to play - and win - the constant mental game that comes with the job.

Mental games come in many forms, and each day in the life of a founder brings with it new antagonists, with their unique flavours of ruses and tactics. Below, I list the main culprits I’ve noticed in my own life and offer a few strategies that help me defeat them.

Procrastina]]>